About

The Client is known in the US for their successful presence in a variety of industries including hospitality, omnichannel fashion retail, sports, and digital media.

Challenge

The Client was thinking of transforming their ecommerce business. As of the project start, their Magento-powered online presence was limited to an online product catalog. Visitors could view the products there and either contact one of the Client’s brick-and-mortar stores or purchase an item via a third-party online fashion retail platform.

The Client was looking for Magento implementation services to revamp the solution substantially. To go into details, the Client required

Solution

VolgoTechnologies team started the project with UX research of the existing website. This allowed the team to come up with a user-friendly web store. They managed to strike a balance between keeping to minimalistic and clean design and making the website informative. As for customer data protection, the team ensured that the web store complied with US data protection laws and industry guidelines for online merchants.

For the technical part of the solution, VolgoTechnologies offered to complement Magento 2 with a Product Information Management (PIM) system and a Content Management System (CMS).

Akeneo was chosen as a PIM system for the project. It allowed for efficient product management across the Client’s sales channels. The team integrated Akeneo with the Client’s cloud Point of Sale (POS) system and the Magento back end. As a result, the product flow looked the following way.

Staging

Datawarehouse

Dataware House

Desktop Application

Results

The Client fully appreciated the tailor-made solution that covered all their requirements. Now, they have Magento fully responsible for ecommerce tasks, Akeneo serving as a central depository for product information for different sales channels, and Pimcore allowing for easy creation of diverse non-catalog content. The integrated systems work in sync.

Technologies and Tools

Magento Commerce 2.2, Pimcore 5.1.3, Akeneo EE 2.3.7, PHP.