About

The Client is a European real estate agency that focuses on luxury property. Their website is one of their key sources of leads.

Challenge

The Client had a mobile website version that brought them significantly fewer leads than a desktop website. They wanted to learn the reason behind this and find out how they can increase mobile conversions.

Solution

The Client turned to VolgoTechnologies for a UX audit, which took only 1 week. First, VolgoTechnologies BA performed a short study to learn which mobile layout portrait or landscape – the Client customers preferred. When the study revealed that the portrait layout was a significantly more popular one, it was decided to audit only the portrait version of the website.

The BA singled out 5 main user scenarios on the mobile website that could have had a direct impact on user conversions. These scenarios were:

Staging

Datawarehouse

Dataware House

Desktop Application

Results

Thanks to the audit, the Client found the reasons behind their low mobile conversions and put a high priority on the implementation of fixes.

Technologies and Tools

Jakob Nielsen UX heuristics, features and workflow assessment.